I do a basic search for the item I'm looking for. I find a store that I'm previously unfamiliar with, or that has a style I tend to like. (I don't use Amazon. Jeff Bezos can suck a rusty tailpipe.)
I scroll through the first page of the results and see some interesting things.
Page two is less interesting but a similar style.
Page three is Incredibly American Patriotic. Like, Stars And Stripe Hard Hats (which, ok, if you're still able to feel patriotic for America in 2020, you probably sustain frequent head injuries), Bald Eagle Freedom Belt Buckles, Red White And Blue Tie-Dyed Hoodies. I know businesses got to do what businesses got to do to stay in business but the tacky American Nationalism shit needs to Stop.
Because page four? All Native American and "Aztec" designs. M'dudes, American Nationalism literally kills the people who created these designs and motifs. If you're wearing a Stars And Stripes hard hat as part of your day, you are almost definitely complicit in the removal of Central and Southern American children from their parents, complicit in stealing Native American land so you can half-assedly bury leaking oil pipes there. You want to wear an approximation of their heritage while you destroy their culture? You Sick Fuck.
I don't even get to page five. Now I have to look up a new store, and that completely non-patriotic looking jacket I was thinking of buying? Nah. I can probably find something similar on another site. And even if it's slightly more expensive, I'd rather give my business to a website/store with ugly plaid, stupid inspirational t-shirts, and beer stein hats than that Page Three and Four crap.
Now I have to go rethink my entire closet.
(This isn't intended as a Look At Me I'm So Progressive post, but a Fuck. Is My Entire Generic Looking Wardrobe Secretly Some Sort Of Colonizing Racist Dogwhistle Collection?)