For the last month, a guy has called three or four times a day, asking for books to be put aside for him. He asks the price, and mentions that he is going to be anywhere from two to five dollars short, and is it ok if he underpays? The owner has said yes, so every week this guy saves a few dollars. The thing is, he buys expensive books, and none of them are new or popular, so the logic has been: “He’s spending a lot of money here buying things we otherwise not sell, so why not take a four dollar hit to make a $95 sale?”
It was only today when he called that I thought, “Why not just tell him his books cost five dollars more than they do?” This way, he pays full price while thinking he’s conning us out of money.
How did it take a month for any of us to come up with this idea?