On my way to work, in the distance, I saw a young dude jumping up and pointing to the sky. He then ran across the street, and a different person took his place, jumping and pointing into the sky. This repeated three times as I approached. I was consistently wondering, "Why are these prospective Harvard students getting their pictures take pointing to the sign of a hardware st---OH."
The hardware store in the square is called Dickson Bros. but there is an interesting kerning issue that makes it read Dicks on Bros.