So...this just happened:
Thirty-something year old woman walks into the store, and says "Where's your Hannah Montana section?"
Fine. "We don't have one. She doesn't really fall into our demographic. We mainly sell comics. Also some Hello Kitty stuff."
She drops her voice into the obviously not interested octave. "Nah." She wanders around the store for a bit. "Vertigo comics? Is that, like, Coldplay Vertigo or U2 Vertigo?"
"Neither. It's a comic book company that puts out--"
"Look, I KNOW it's a comic book. Is it a Coldplay comic or a U2 comic?"
Dropping my voice to the clearly uninterested octave. "Coldplay."
Giant sigh. "No."
"So U2 then?"